Appendix J — 🌱 Grassroots Mobilization

Building the 280 Million Person Army

The 3.5% Rule

[Research by Erica Chenoweth analyzed 323 violent and nonviolent campaigns from 1900-2006.

Finding: No movement that achieved 3.5% active participation failed.](../references.qmd#3-5-rule)

  • 8 billion people × 3.5% = 280 million
  • That’s our target
  • That’s achievable

Who Joins First

The Natural Constituencies

Patients with Rare Diseases (300M globally):

  • Their diseases have no funding
  • They have everything to gain
  • Highly motivated
  • Natural advocates

Parents of Sick Children (50M+):

  • Will do anything to save their kids
  • Emotional intensity drives action
  • Social networks amplify message

Healthcare Workers (60M globally):

  • See the system’s failures daily
  • Frustrated by bureaucracy
  • Want to actually cure people

Science/Tech Community (US: 37M; global estimates vary):

  • Understand decentralization
  • Hate inefficiency
  • See the solution clearly

Investment Community (Potential investors):

  • 40-270% returns is compelling
  • Understand the economics
  • Have capital to deploy

Combined: 560M potential early adopters

(We only need 280M)

The Organizational Structure

No Traditional Hierarchy

Traditional movement:

  • Central leadership
  • Chapters
  • Membership dues
  • Slow decision-making

Our movement:

  • Decentralized (fits the message)
  • Self-organizing cells
  • No dues (VICTORY bonds fund it)
  • Rapid adaptation

The Cell Model

Each cell is 5-50 people who:

  • Share the message locally
  • Organize their own actions
  • Report to no one
  • Coordinate via shared platform

Why this works:

  • Can’t be shut down (no central authority)
  • Scales infinitely
  • Adapts to local conditions
  • Unstoppable

The Recruitment Funnel

Stage 1: Awareness (1 billion people)

  • See the message via social media
  • “We spend 40X more on killing than curing”
  • 30-second exposure

Stage 2: Interest (500 million)

  • Click through, read more
  • Understand the 1% Treaty
  • See the personal benefit

Stage 3: Commitment (280 million)

  • Vote YES on treaty
  • Buy VICTORY bonds
  • Recruit others

Conversion Rate

  • Awareness → Interest: 50%
  • Interest → Commitment: 56%
  • Result: 280M committed from 1B aware

The Local Strategies

City-Level Organizing

Step 1: Find local cell leader

  • Rare disease patient
  • Doctor
  • Parent of sick child

Step 2: First meeting

  • Show the data
  • Explain the treaty
  • Demonstrate bonds

Step 3: Growth

  • Each member recruits 3 others
  • Cell splits at 50 people
  • New cells form

University Campus Strategy

Target: 264M students globally

Approach:

  • “Want to save the world AND get rich?”
  • Student investment clubs
  • Pre-med students (future doctors)
  • Economics students (understand the model)

Goal: 5% adoption = 13.2M student activists

Workplace Strategy

Target: Fortune 500 employees

Approach:

  • Employer-sponsored bond programs
  • “Invest 1% of salary, company matches”
  • Healthcare cost savings pitch to executives
  • ESG compliance angle

Goal: 10M corporate participants

Religious Community Strategy

All religions agree: Healing the sick is good

Approach:

  • “Your faith says heal the sick - here’s how”
  • Interfaith coalition for treaty
  • Moral argument transcends politics

Goal: 50M faith-based supporters

The Toolkit for Activists

Digital Tools

  • Voter registration: One-click YES vote
  • Bond purchase: Integrated platform
  • Share counter: Gamified recruitment
  • Impact tracker: “Your network saved X lives”

Physical Tools

  • Flyers: One-page treaty explainer
  • Posters: Shocking statistics
  • Yard signs: “I voted YES on 1% Treaty”
  • Bumper stickers: “40X more on killing than curing”

Talking Points

  • Economic: “40-270% returns”
  • Moral: “Save millions of lives”
  • Political: “Both parties benefit”
  • Personal: “Your diseases get funded”

The Coalition Building

Strange Bedfellows Strategy

Left agrees because:

  • Universal healthcare angle
  • Corporate greed argument
  • Peace dividend

Right agrees because:

  • Market-based solution
  • Returns on investment
  • Decentralization

Result: Unstoppable coalition

The Stakeholder Map

Patients: Want cures Doctors: Want to cure Pharma: Want profit (we give them that) Insurance: Want lower costs Government: Want happy voters Investors: Want returns

Everyone wins = Everyone supports

The Resistance Points (and Responses)

“This is too radical”

Response: “Dying is radical. This is practical.”

“It will never pass”

Response: “Not with that attitude. Vote YES anyway.”

“I don’t trust it”

Response: “You don’t have to. Smart contracts are trustless.”

“What if it fails?”

Response: “Then we tried. What if we don’t try and your kid dies?”

The Success Metrics

Early Phase (Month 1-3)

  • Cells formed: 1,000
  • Total participants: 50,000
  • Media mentions: 100

Growth Phase (Month 4-6)

  • Cells formed: 10,000
  • Total participants: 5M
  • Media mentions: 10,000

Critical Mass (Month 7-9)

  • Cells formed: 100,000
  • Total participants: 50M
  • Political pressure: Undeniable

Victory (Month 10-12)

  • Total committed: 280M
  • Treaty referendum: Passes
  • Mission accomplished: Move to implementation

The Amplification Strategy

Every Voice Multiplies

Individual shares with 10 people → 10 aware Those 10 share with 10 each → 100 aware Those 100 share with 10 each → 1,000 aware

6 degrees of separation:

  • You share with 10
  • 6 iterations = 1 million reached
  • Everyone reach 10 = whole world reached

The Momentum Builders

Public Events

  • Town halls: Local organizing
  • Rallies: Show of force
  • Marches: Media coverage
  • Flash mobs: Viral moments

Media Events

  • Debates: “Should we cure disease?”
  • Interviews: Patients telling stories
  • Documentaries: Full explanation
  • News coverage: Mainstream reach

Symbolic Actions

  • Petition deliveries: 10M signatures
  • Bond milestone celebrations: “$1B invested!”
  • First treaty signing: Historic moment
  • First disease cured: Victory lap

The International Coordination

Regional Strategies

US/Europe (Wealthy):

  • Economic argument
  • Investment returns
  • Quality of life

Asia (Growing):

  • Development opportunity
  • Health security
  • Regional leadership

Africa/South America (Developing):

  • Direct benefit
  • Disease burden reduction
  • Economic development

Language Adaptation

  • Core message stays same
  • Cultural framing adjusts
  • Local examples used

The Bottom Line

We don’t need everyone. We don’t even need most people.

We need 3.5% to actively participate.

That’s 280 million people who:

  • Vote YES
  • Buy bonds
  • Share the message

That’s achievable. That’s happening. That’s victory.