📱 Viral Marketing Strategy
How to Make Curing Disease More Viral Than Cat Videos
The Goal: 280 Million Votes
Historical analysis shows: Every peaceful movement that gets 3.5% active support succeeds.
- \(8 \text{ billion humans} \times 3.5\% = 280 \text{ million}\)
- The strategy requires 280 million people to vote YES on the 1% Treaty
- That’s achievable. Here’s how.
The Message That Spreads
The Content Ladder
Level 1: The Hook (3 seconds)
“Humanity spends 40X more on killing than curing”
- Simple
- Shocking
- Shareable
Level 2: The Emotion (30 seconds)
“While you read this, 50 people died of preventable disease. We have the money to cure them. We spend it on weapons instead.”
Level 3: The Solution (3 minutes)
“The 1% Treaty: Redirect 1% of military spending to medical research. Fund trials that are 82X cheaper. Cure major diseases in 10 years. Everyone wins.”
Level 4: The Action (immediate)
“Vote YES. Buy bonds. Share this.”
Platform-Specific Strategies
Twitter/X
- Death counter bots: “147 died while you scrolled”
- Spending comparisons: Daily updates
- Quote politicians saying they care
- Then show their votes for war budgets
TikTok/Reels
- 15-second videos: “Guess what your taxes buy”
- Before/after: Dystopia 2050 vs Wishonia 2050
- Doctors explaining why they can’t cure you
- Patients explaining why they’re dying
YouTube
- Long-form explainers
- Interviews with doctors
- Financial breakdown of VICTORY Bonds
- Debate: “Is curing disease profitable?”
- AMAs with researchers
- Data visualizations
- “ELI5: Why doesn’t my rare disease have treatment?”
- Financial analysis of bonds
The Referral System
Individual Incentives
- Share with 10 people → Entered in bond lottery
- Get 100 votes → Free VICTORY bond
- Reach influencer status → Speaking opportunities
Influencer Incentives
- 1M views discussing treaty → $10K in bonds
- Convert followers to voters → Bonus VICTORY bond allocation
- Top promoter → Named institute
Corporate Incentives
- Companies that promote treaty → Tax benefits
- Employee participation programs → Matching bonds
- PR value: “We’re saving humanity”
The Meme Arsenal
Economic Memes
- “Raytheon CEO salary vs rare disease research funding”
- “Cost of one F-35 = ~160 Oxford-style trials”
- “We have money for 13,000 nukes but not your insulin”
Emotional Memes
- “Why is my kid dying while governments build Skynet?”
- “Imagine if humanity spent weapons money on cures”
- “The government chose missiles over your mom”
Comparison Memes
- “Military budget breaks your screen / Medical research barely visible”
- “Days to approve weapons: 1 / Days to approve cancer cure: 6,205”
The Influencer Strategy
Target Categories
Health/Wellness (100M+ followers combined):
- They already care about health
- Their audience is health-conscious
- Natural fit for cure advocacy
Finance/Investment (50M+ followers):
- 40-270% returns is compelling content
- Financial analysis is their specialty
- Greed motivates sharing
Gaming/Tech (200M+ followers):
- Young, internet-native
- Understand decentralization
- Hate bureaucracy
Political (150M+ followers):
- Both left and right can support
- Bipartisan message
- Career-making position
The Pitch to Influencers
“Make one video about the 1% Treaty:
- Guaranteed to go viral (emotional + controversial)
- Positions you as visionary
- Potential to save millions of lives
- Plus: We’ll buy you bonds”
The Data That Spreads
Daily Updates
- “Today’s death toll: 150,000”
- “Total spent on war today: ~$7.4 billion”
- “Total spent on cures today: $186 million”
- “Ratio: Still insane”
Personal Calculators
- “Your tax contribution to war: $340”
- “Your tax contribution to cures: $8”
- “If you redirected 1%: Lives saved: 0.003”
Comparison Tools
- “Your city’s military spending could fund X trials”
- “Your state’s defense budget could cure Y diseases”
The Controversy Strategy
Hot Takes That Generate Engagement
- “FDA has killed more Americans than terrorists”
- “NIH is a $48B jobs program, not a cure program”
- “Your vote doesn’t matter (Princeton proved it)”
- “We’re building Skynet while your mom dies”
Expected Pushback (and Responses)
“You’re oversimplifying!”
→ “And you’re overcomplicating. People are dying.”
“This will never work!”
→ “Oxford RECOVERY trial already proved it works.”
“The military needs its budget!”
→ “The treaty takes 1%. Nations keep 99%. Relax.”
The Metrics
Conversion Funnel
- Aware: Saw the message
- Engaged: Clicked, read, watched
- Shared: Told others
- Committed: Voted YES or bought bonds
Target Ratios
- 1 billion aware → 500M engaged → 280M committed
- Share rate: 50% (if content is good)
- Commitment rate: 56% (if message resonates)
The Timeline (Years 1-2 of the Roadmap)
This viral marketing campaign builds awareness and support during the first 18 months, preparing for the treaty push in months 19-36. See The Roadmap for the complete 3-year plan.
Months 1-6: Foundation & Launch
- Launch website and core content
- Recruit first 100,000 advocates
- Influencer partnerships begin
- Viral campaigns and media coverage
Months 7-12: Acceleration
- Reach 100M people aware
- Scale referral program
- Political pressure begins building
Months 13-18: Critical Mass
- 280M voters committed
- Media saturation
- Politicians feel pressure
- Ready for treaty push (months 19-36)
- Mainstream coverage
The Bottom Line
Don’t ask people to donate. Don’t ask people to change. Ask them to vote for not dying.
That’s the easiest thing to make go viral.
Because everyone, eventually, doesn’t want to die.